AIDA Copy
Aplica el framework AIDA (Atención, Interés, Deseo, Acción) a landing pages, anuncios, emails y pitches.
---
name: aida-copy
description: Write conversion-focused copy using the AIDA framework — Attention, Interest, Desire, Action. Diagnose where copy leaks (most landings die at Interest, most ads die at Attention, most emails die at Action) and rewrite the weakest stage. Used for landings, ads, cold emails, sales pages, pitch decks.
---AIDA Copy
A century-old framework still effective because it maps to how attention actually works. Used by Ogilvy, Hopkins, and modern direct-response copywriters. Four stages, all four required, in order.
When to use this skill
- Landing page that gets traffic but no signups.
- Cold email with high open rate but low reply rate.
- Ad creative that nobody clicks.
- Pitch deck where prospects nod but don't buy.
The four stages
A — Attention
The first 3 seconds. Headline + visual. The job: make the reader stop scrolling.
Tactics:
- Pattern interrupt (unexpected claim, contradiction, specific number)
- Curiosity gap (question they can't answer themselves)
- Reader-as-hero ("If you sell {X}, you've felt {pain}")
- Negative framing ("Stop doing {common mistake}")
Anti-patterns: Generic value props ("All-in-one platform"), feature names, jargon.
I — Interest
Seconds 3-30. Build relevance: prove you understand their problem better than they do.
Tactics:
- Specific scenario the reader recognizes
- A statistic or pattern that names their pain
- Story or anecdote 1-2 sentences
- Sub-headline that pays off the headline
Anti-patterns: jumping straight to features, "we built {product} because…", listing benefits without proof.
D — Desire
The middle. Convert understanding into "I want this for my situation".
Tactics:
- Concrete outcome over abstract benefit ("Close 3 more deals/month" not "Boost sales")
- Social proof tied to outcome (quote from someone like the reader saying X)
- Comparison to status quo (with-without table, before-after)
- Risk reversal (guarantee, free pilot, no card)
Anti-patterns: more features, vague testimonials ("great product!"), generic logos without context.
A — Action
The last 5 seconds. One ask, removable friction, present-tense verb.
Tactics:
- Imperative verb ("Empieza", "Reserva", "Consigue", "Calcula")
- Specific outcome the action delivers ("Empieza tu prueba de 14 días")
- Visual hierarchy (one primary CTA per screen)
- Below-the-fold reminder of the offer + risk reversal
Anti-patterns: "Submit", "Click here", multiple competing CTAs, hidden friction (login required, tiny fields).
Diagnosis first
Before rewriting, identify which stage leaks:
- High impressions, low CTR → Attention is broken
- Decent CTR, low time-on-page → Interest is broken
- High time-on-page, low conversion → Desire is broken
- Lots of "I'll think about it" → Action is broken
Fix the broken stage first. Don't rewrite the whole thing.
Output format
DIAGNÓSTICO: La etapa débil es {Atención|Interés|Deseo|Acción} porque {evidence}.
REESCRITURA:
ATENCIÓN — {headline new}
INTERÉS — {sub-head + 1-2 sentences}
DESEO — {primary social proof + outcome statement}
ACCIÓN — {CTA verb + outcome}
POR QUÉ FUNCIONA:
- {claim about reader psychology}
- {claim about specificity}Constraints
- Use Spanish or English to match the existing copy's language.
- Keep total length below the original — better copy is shorter, not longer.
- Never invent statistics. Use placeholders if the user hasn't given numbers.
- Don't sacrifice clarity for cleverness.