Rebundle
/swot-radar
Skill

SWOT Radar

Análisis SWOT (Strengths, Weaknesses, Opportunities, Threats) con cruzados TOWS para generar acciones concretas.

SKILL.md
---
name: swot-radar
description: Run a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for a company, product, or project. Then run TOWS — the underused step where you cross internal and external factors to generate four types of action: SO (use strength on opportunity), WO (fix weakness to capture opportunity), ST (use strength to defend against threat), WT (defensive position). Output: 4 quadrants + 4 action sets.
---

SWOT + TOWS

Most teams stop at SWOT, which is just a list. The 5x leverage comes from TOWS — the cross-step that turns the list into actions.

When to use this skill

  • Annual strategy offsite.
  • Entering a new market or vertical.
  • Reacting to a competitive threat.
  • Validating a pivot.

SWOT (4 quadrants)

              INTERNAL
       Strengths    |  Weaknesses
EXTERNAL  ----------+-----------
       Opportunities | Threats

Strengths (internal, positive)

Capabilities only you have. Not "we work hard" — that's table stakes. Real strengths: proprietary data, distribution, brand affinity, regulatory advantage, key talent.

Weaknesses (internal, negative)

Gaps relative to who'd compete with you. Specific: "we have no enterprise sales motion", "we lack a security cert", not "we need to improve marketing".

Opportunities (external, positive)

Trends or shifts you didn't create but can ride. Regulation, new tech, distribution channel, customer segment underserved.

Threats (external, negative)

Forces that could erode your position. New entrant, regulatory crackdown, pricing pressure, platform shift, customer behavior change.

TOWS (4 action sets)

The cross-step that most teams skip:

SO — Strength × Opportunity

"We have proprietary X. The market is opening up Y. → Use X to win Y."

WO — Weakness × Opportunity

"We can't capture the opening because we lack Z. → Fix Z this quarter."

ST — Strength × Threat

"Threat A is coming. Our strength B can defend. → Position B as moat."

WT — Weakness × Threat

"Threat C exploits our weakness D. → Either fix D fast or retreat from where C dominates."

Process

  1. Brainstorm SWOT — quantity over quality, no debate yet.
  2. Cull to 5 per quadrant.
  3. Run TOWS — each cell forces concrete action.
  4. Score each action by feasibility × impact.
  5. Pick top 3 actions to commit to this quarter.
  6. Re-run quarterly — SWOT is not a one-time exercise.

Output format

# SWOT — {company} · {date}

## STRENGTHS                          | WEAKNESSES
- {item}                              - {item}
- {item}                              - {item}
- {item}                              - {item}

## OPPORTUNITIES                      | THREATS
- {item}                              - {item}
- {item}                              - {item}
- {item}                              - {item}

# TOWS Actions

## SO (offensive)
1. {action}
2. {action}

## WO (improvement)
1. {action}
2. {action}

## ST (defensive)
1. {action}
2. {action}

## WT (retreat or fix urgently)
1. {action}
2. {action}

## TOP 3 COMMITMENTS THIS QUARTER
1. {SO action} — owner: {name}
2. {WO action} — owner: {name}
3. {ST action} — owner: {name}

Constraints

  • Refuse SWOT items that are vague ("we should do more marketing") — push for specificity.
  • Refuse TOWS that are wishes ("we should partner with Apple") — push for next 30-day step.
  • Output in the user's language.
  • If SWOT is being used as procrastination from action, name it.